Design process

Research to access knowledge

I conduct different types of research to discover relevant information about the user and the business. I gather data to discover needs, goals and opportunity areas to generate ideas.
Persona
Persona

Structure information and design for interactions

A good information architecture allow users to interact with the system in a easy and unobtrusive way. Mapping possible flows provides a wider knowledge of the application to design efficient relations between modules and hierarchies.

Check - Mapas de sitio-01
Sitemap
Journey map-01
User Journey
Card sorting - Similarity matrix-01
Similarity Matrix

Wireframe to focus on the essential

Wireframing allows to focus to the essential parts of the interface, the function. It also makes possible to rapidly iterate through many different ideas and to validate hypothesis.

MAC_EventKitForm_wf
Wireframe
Travelty-Wireframing project-01
Sketch
User journey screens Travelty V2
Wireflow

Deliver detailed views for accurate implementation

I hand-off resources to ensure the technical team implements the styles accurately. Pixel-perfect mockups and clickable prototypes communicate efficiently the elements of the interface.
Mockup-01
Mockup
Dashboard - Category 3
Mockup
Check- Guía de estilos-01
Style Guide